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This type of art tends to be limited in color and detail, usually no more than 16 colors in the entire composition and most resembles a hand-drawn illustration. Line Art is easy to reproduce, especially on fax machines and copiers, therefore making it the most used creative art style when developing branding materials such an identity logo or mascot. Line Art is typically faster and cheaper to reproduce, so you will see line art styles on the widest variety of media. Line art can also be scaled up or scaled down without losing detail or quality. This means your art will look the same on a 3.5 x 2 inch business card, as it would on a 24 foot banner.

Raster Graphics are highly detailed art that can contain up 16 million colors and shades. This type of artwork looks more like a photograph or directly incorporates photography. Great care and time are put into Raster Graphics over Line Art, however, Raster Graphics always have a more realistic look and feel. For best results, Raster Graphic needs to be created at a high resolution, specifically in mind for the media it will be placed on. For this reason, it is more difficult to transfer a Raster Graphic from one medium to another. Meaning: you don't want to take a Raster Graphic created for business card size and try to use it on a full-screen DVD menu or take a picture from the Internet and use it in a color brochure. Resizing a Raster Graphic always results in a loss of detail and quality. You will mostly likely see Raster Graphics in Audio / Visual media, the Internet and full-color publications.

Although 3D Rendering is a raster based graphic with all the advantages and limitations mentioned above, 3D modeling presents a cost saving alternative to hiring a photographer. 3-D Rendered Graphic is a computer generated model, created with all sides and dimensions. With time and detail, a 3D Rendering can be indistinguishable from a photograph. Whereas an illustration or a photograph only captures one side or angle, an unlimited number of still images from different angles can be produced from a single 3D Model. For this reason, 3D Rendered Graphics are mostly seen in Audio/Visual Media, Animations and Technical Specifications. Typically inventors, product manufacturers and product retailers gain the most benefit from having a 3D Model created instead of having a series of photographs taken.